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Business Success System (Part 3)

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Business Success System Part 3

Here’s the next installment in helping you create your own Business Success System.

Are you ready?

Cool!

Let’s get to it.

This week will be a short lesson because this is more about reflecting instead of reading.

That being said, please don’t let the short lesson and the simple exercise that follows to fool you.

It’s so critical to business success you won’t find one single success Business or Owner or CEO who doesn’t practice this in one form or another.

Last week in this Business Success Series I asked you the question:

“Is Your Marketing TRANSPARENT and CAN IT BE EVALUATED Anytime?”

That answer to that question is important because it’s the means by which you gather, analyze, filter and use data for your product and service creation and marketing.

Today we want to gather some data to create a “Motivational Profile” of the most important person in your business…

Your Customer… Clients… or Patients.

Without them, you have no business.

So here’s what to do next…

Imagine yourself as one of your most faithful clients or customers.

By putting yourself in his/her shoes, you can better connect with their personal meaning, why they buy from you and what they ultimately get from you.

QUICK NOTE: Doing this easy exercise regularly will help you to develop an instinct for how you can best serve your market that will lead to growth in your business.

I want to stress again: visualizing your client is about more than being able to empathize with them.

When you really connect with your purpose in business, like a Doctor connecting emotionally to how he/she saves patients lives.

It can energize you in your journey towards continued success in ways nothing else can!

You will keep going when things are tough and you’re tired.

You’ll find a way when it seems like there is no way.

The reason why is because you will fully understand why your business exist… beyond giving you and your family a financially powerful lifestyle.

In fact, every financial gain you get from your business is a reward for successfully serving your market.

So let’s continue…

By being able to feel your customers enthusiasm and wholehearted support for your product or service, you’ll have that easily accessible source of drive to keep you pursuing your vision.

It’s empowering to know that your efforts are being appreciated.

You are not just in business to earn money; you are in business to make a difference in people’s lives.

So let us document and process some of what you visualize.

Complete the questions below:

Name of the customer that I envisioned in my mind:

________________________________________________________

What did he/she wish to accomplish by buying your product/service?

What made him/her choose your product/service instead of the competition?

Describe how he/she felt upon satisfaction with your product.

From your visualization insights, name four affirmation statements that can help you focus on your vision during those challenges times:

No take some time to look over what you have written down.

This is the fuel for why you’re in business… the reason why you must be a Rainmaker.

You see, by being a successful Rainmaker, that means you are reaching more of your market and they are giving you money in exchange for the value you provide.

The more value you provide, the more money you make.

True Rainmakers know this and they practice the art of knowing who their customers are, why they buy and what they ultimate what to feel and experience from buying.

Okay now…

Why would I present this to you as an exercise as part of your business system?

Pretty simple actually.

You see, as a business owner, you are faced with many challenges.

It’s very easy to focus on the frustrations, the problems, the conflicts, the competition, the economy… and so on.

It’s not that the competition and the economy doesn’t matter… the question is “what matters most?”

The moment you lose site of our customers and the people you are in business to serve, that becomes the beginning of the end.

Let me leave you with these three simple words.

  • Attitude = What and how you (the business owners) thinks.
  • Servitude = The way you deal with the Customers, Clients and Patients you have agreed and consented to serve and provide value to.
  • Altitude = How well your business grows in sales and profits from the combination of your Altitude and Servitude.

So take some to to connect with this.

Your business success literally depends on it.

To further help you build a powerful and profitable business success system, in the next installment we will get into the “Marketing Mindset.”

I’ll have some pretty cool exercises and worksheets for you that will help your fine tune your marketing mindset so you can think like a strategist.

So stay tuned.

By the way… have you taken this survey to discover your #1 Profit Bottleneck.

Check it out… it’s an absolutely free survey!

The post Business Success System (Part 3) appeared first on Rainmaker Tips.

Business Success Series (part 2)

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Before we get started today I want to introduce you to the most powerful single piece of paper you will ever get.

It’s called the “Powerteam Weekly Action Planner.”

I want you to click here to download it now.

Just hold on to it because later on in an upcoming post I’m going to show you how this single piece of paper can 10X your productivity, and double if not triple your revenue and income.

It completely changed my life and business and I’m pretty sure it will do the same for you.

So grab it real quick here and let’s get started with Part 2 of this Series.

In part one of this Business Success Series, we looked at the principle of ‘the right marketing message for the right market’ as one of the most fundamental principles in business.

I know you want to get to making sure you are targeting the right market.

However, there is something important we need to cover first.

In an up coming post, I promise you will get a slam dunk way to ensure you are targeting the right market.

For today however, in Part 2 of this Business Success Series we want to look at how you are evaluating your marketing.

Real quick though…

There are a few guiding principles  about “marketing” I want you to keep in mind.

Marketing is not an event, but a process.

It has a beginning, middle, but never an end, for it’s a process.

You decide it, create it, improve it, perfect it, change it, innovate it, manage it, analyze it and even pause it. But you never stop completely.

It’s an ever-changing series of good and sometimes bad decisions and a unique set of adjustable plans that should over time get better and better as you learn and see yourself evolving and being reinvented continually.

Think of it as an on-going experiment and a fluid reaction and adjustment to fluid needs and changing times.

Always ask questions along the way and remain open to change and study.

At Powerteam International, we focus on the processes which produces the outcomes you desire.

We are about helping you to understand what the process looks like and how to use it in your business so you too can become a master marketer… a kick-ass money maker.

What we call… a Rainmaker!

So let’s get it going here today.

Marketing does not begin and end with identifying the right market.

In fact, I don’t think you can ever retire from marketing.

As long as your business is in operation, you can always innovate on your marketing strategy.

The most successful businesses are those that are flexible enough to change and adjust along the way.

It is important that you and your team can clearly tell whether your marketing is working or not, and how well it is working.

Only with regular and accurate feedback can you fine-tune your approach.

So make sure that you take the time to study your sales progression and results.

More importantly, get in touch with your clients, customers or patients.

Ask them relevant questions.

Being able to genuinely connect with those who trust you enough to give you their money in exchange for the value your offer, can help you unearth insights that you likely will not find in any paid surveys or research.

Is Your Marketing TRANSPARENT and CAN IT BE EVALUATED Anytime?

Constant evaluation is a key element in marketing successfully.

This goes to the “analyze it” as I mentioned above.

You must always check whether or not your efforts are working the best that they possibly could.

Because markets can change fast, what worked today may not work anymore tomorrow.

Transparent criteria are a key element for effective evaluation.

A good performance indicator should be something that can be understood by everyone in your team.

More so, it is not subject to one person’s bias and stereotypes.

For your marketing efforts, consider the following questions:

How often do you evaluate your marketing efforts? Do you feel that you are evaluating your strategies as often as you should? If yes, why? If no, why not?

What are your performance indicators (e.g. unit sales, optins/subscribes, unique visitors, rate of conversion etc.)?

Are these the best performance indicators for your product/service? If yes, what makes you say so? If not, what else is missing?

What are the sources of your information?

Are these sources reliable? How can you confirm their validity? What do you think could be other valid sources of quality data about your marketing?

How about the role designation in your team? Complete the following:

  • Who is in charge of…
    a) Gathering data?
    b) Organizing data?
    c) Studying this data?
    d) Creating new ideas from the data?
    e) Developing an action plan?
    f) Implementing this action plan?
  • When is he/she supposed to do this task?
  • Does he/she knows that this is his/her job? (yes/no)
  • Does he/she complete his/her task satisfactorily? (yes/no)

Is the evaluation of your marketing decisions well-assigned to responsible team members? If yes, what works? If no, what needs to change?

Finally, create an evaluation plan for your future marketing strategy.

How Has Your Marketing Evolved Across Time?

One way to tell if you are open to change and study is to see how your product/service, as well as your marketing strategy have evolved across time.

Were you able to successfully adapt to the changes in the market?

Were you able to incorporate the results of your evaluation?

Let us take a moment to track the changes that you have made to your product/service and or marketing strategy since the time you started in business.

Inside each of the arrows below, track the different versions that you have of your product/service or marketing approach.

For example, if your business is selling baby shoes, your responses may look like this:

(1) sold baby shoes in retail outlets -> (2) built a website -> (3) added free parenting ebook per purchase.

Underneath the arrow, write down what factors prompted the change.

Was it to match a competitor’s idea?

Perhaps to raise dismal sales?

What influenced your decision?

PROCESSING QUESTIONS

Overall, do you consider your marketing as open to change and study? On a scale of 1 to 10, if 1 is the least open and 10 is the most, how would you rate yourself? What made you choose this rating?

In hindsight, were there times when you knew you should have innovated but didn’t? What made you ignore the feedback then? What makes you say that you should have pursued change?

If you were to repeat this activity, this time documenting your most successful competitor’s product/service and marketing strategy, what did they do that you didn’t? What important feedback did they not ignore?

Okay, man…

That was a lot today, wasn’t?

The reason why we want you to tackle these questions is because business is really a battle of the minds of the business owners.

You must first out-think your competitors to be able to out-maneuver them.

You must know how to take insights and turn them into income for your business.

I fact, remember this.

Insights -> Implementation -> Income!

By the way, if you want a quick way to discover your #1 Profit Bottleneck. I suggest you click here to take a quick survey we designed that will give you instant feedback.

Coming up in the next installment of this Business Success Series, we will actually get into one of the critical parts of effectively targeting your market.

In fact, I’ll give you a simple set of questions that will help you fine-tune and master your marketing instincts.

It’s these instincts that will lead you and your company to victory on today’s business battlefield.

So I’ll see you back here next week.

In the mean time, take a few minutes and click here take a survey to discover your #1 Profit Bottleneck.

It’s an absolutely free survey!

 

 

 

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Business Success Series (Part 1)

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Business success happens when you can effectively and profitably draw the right customers or clients to you, right now.

This business success series is designed to help you CREATE THE FORMIDABLE FINANCIAL POWER TO PRODUCE DRAMATIC INCOME GAINS for you PERSONALLY and in YOUR BUSINESS.

This series is not just about a set of proven strategies. I want to teach you how to bridge the gap between meaningful work and more profits.

To do that, you will find instructions that allow you to clearly implement the proven ideas presented here.

So, for business success to happen, your business must be great at marketing.

Unless you have the ability to stand out from competing offers from other businesses selling and  pushing their ideas and brands into the marketplace, you have zero chance of surviving in this highly competitive world.

And if you are incapable of sustaining the attention of a fickle and fast-moving market, you can say goodbye to the huge opportunities in your market.

This business success series is designed to show you precisely how you can play to win the game of business and to give you a clear advantage.

Now, when you hear the word “advantage” chances are you think about a “competitive advantage”right?

Well listen, true enough you will get a competitive advantage.

However the advantage I want to make sure you get first is the advantage over yourself.

Sounds weird?

Well, I’ve found that in business the biggest barrier to business success is the business owners themselves.

So while we will be working on your business success, we will be working on you at the same time.

Regardless of the opportunities in your market and the potential of your business… you as the business owner you are the driver of results and the manager of your people and processes.

Therefor, your business can only be as stable, viable, profitable and successful as you give it permission to be.

And instead of letting you wade through countless amounts on drivel that is out there about the subject of business success, I already distilled for you the critical, profitable and proven principles that work and those that don’t.

So let me ask you.

How do you define “Business Success?”

There is really no right or wrong definition of business success. There are just different definitions.

What ever works for you to get you driven to achieve it.

So be it.

At the heart of business success (however you define it) is the ability to be a Rainmaker.

A Rainmaker is someone who can consistently and repeatedly create value in a marketplace that is so compelling that it rains down income and floods their business with profits.

When you can do that… you will have business success.

So let’s begin.

First thing I recommend you do is “Studying Business Success” …that means studying the best in business.

The principle of ‘the right marketing message for the right market’ is one of the most fundamental principles of business. It doesn’t matter what industry you’re operating in, whether you are service organization or you’re product driven… whether you selling B2B or B2C.

You must being using the right marketing message in the right markets.

While it’s an easy concept to grasp, it’s actually one of the fundamental flaws that causes many businesses to not succeed.

It doesn’t matter if we are talking about marketing online with Facebook Ads, Google PPC, Banner Ads, Mobile Ads or doing offline marketing with direct mail, telesales, radio, TV, etc.

You need to connect to the audience that you are trying to reach if you want to grab their attention, tickle their interest, and convert their interest into sales and income.

This may sound complicated and cumbersome; especially if this is the first time you’ve heard about it. But basically, it is putting yourself in the shoes of your consumers and asking: what would make me spend my money on that which he/she is selling?

If you yourself can’t be convinced to part with your hard-earned money, then your product or service is not as well-thought as you may think.

Your product or service may be life-changing, however if you are not able to properly communicate it’s value to your market, then no only will your market miss out on its life-changing benefits, but your business will not find the success you desire… and deserve.

So let’s tackle this first.

The best way to learn about this process is to study successful companies and business leaders who have successfully done it already.

So to help us understand this matter further, let’s conduct a case study.

As I told you in the beginning of this installment. This business success series is about learning through implementation.

So along those lines, I have some business building homework for you.

Think now of a product or service that you consider as a marketing success, preferably within the same field or industry that your business is in.

Study the product/service’s main benefits, the way it is packaged and even the advertising positioning that the company uses.

Be very thorough and as detailed as possible.

If you need to conduct additional research, all the better; the company’s official website can actually give you a lot of material for this exercise.

You can also visit QuantCast to gather details about the company and it’s customers.

To help you capture your ideas and keep the organized to be used, I’ve created a special worksheet for you.

CLICK HERE to download your worksheet.

Once you complete that worksheet, I want you to consider the following process questions.

The purpose of these processing questions is to help you expand your strategic thinking and further leverage what you’ve learned and gathered from your research.

PROCESSING QUESTIONS

What characteristic(s) of the target market did the company capitalize on for their marketing efforts? Why do you think they focused on this particular one(s) instead of others?

Look at the demographic variables that the company did not capitalize on. If you were to be given the task to re-create, modify or re-package the product or service to better connect with those characteristics they ignored, how would you do so?

What other market (e.g. different age group, different generation etc.) is a potentially lucrative market for this product/ service? What makes you say so? What product/ service/marketing strategy should the company do to attract this other market?

In the next installment we will look at making sure you are targeting the right market.

Often times, a failure of business success is a failure to successfully target the right markets.

The right marketing message sent to the wrong market would be a disaster.

So stay tuned for the next lesson where we will tackle that issue of targeting your right market.

In the meantime click here to download your worksheet for today’s lesson.

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